Imagic are one of the leading production companies in the Middle East. They create, develop and produce TV formats for all of the region’s major broadcasters. They produce local versions of some of the world’s biggest format brands including Got Talent, The X Factor and Fashion Star. They were also the first company in the group to produce izen's hit, live, interactive entertainment show Don’t Ask Me.
As of April 2017, Imagic are Endemol Shine Group’s exclusive production partner in the Middle East
Founded in 2005, the company is based in Beirut and is run by CEO Rony Jazzar and MD Souraya de Freige.